{"id":2596,"date":"2026-08-26T15:08:38","date_gmt":"2026-08-26T08:08:38","guid":{"rendered":"https:\/\/coopxtra.net\/?p=2596"},"modified":"2026-08-26T15:55:57","modified_gmt":"2026-08-26T08:55:57","slug":"co-opxtra-ket-noi-tinh-hoa-ban-le-hoc-hoi-doi-moi-cung-fairprice-group-tai-singapore","status":"publish","type":"post","link":"https:\/\/coopxtra.net\/co-opxtra-ket-noi-tinh-hoa-ban-le-hoc-hoi-doi-moi-cung-fairprice-group-tai-singapore\/","title":{"rendered":"CO.OPXTRA K\u1ebeT N\u1ed0I TINH HOA B\u00c1N L\u1eba \u2013 H\u1eccC H\u1eceI, \u0110\u1ed4I M\u1edaI C\u00d9NG FAIRPRICE GROUP T\u1ea0I SINGAPORE"},"content":{"rendered":"\n

T\u1eeb ng\u00e0y 17\/8 \u2013 20\/8\/2026, \u0110o\u00e0n c\u00f4ng t\u00e1c C\u00f4ng ty TNHH Saigon Co.op FairPrice (Co.opXtra) v\u00e0 Saigon Co.op do b\u00e0 B\u00f9i Th\u1ecb Gi\u00e1ng Thu<\/strong> \u2013 Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty TNHH Saigon Co.op FairPrice d\u1eabn \u0111\u1ea7u, c\u00f9ng c\u00e1c anh\/ch\u1ecb L\u00e3nh \u0111\u1ea1o c\u00f4ng ty, c\u00e1c si\u00eau th\u1ecb Co.opXtra v\u00e0 anh ch\u1ecb Qu\u1ea3n l\u00fd m\u1ed9t s\u1ed1 b\u1ed9 ph\u1eadn V\u0103n ph\u00f2ng \u0111\u00e3 c\u00f3 chuy\u1ebfn c\u00f4ng t\u00e1c t\u1ea1i Singapore, tr\u1ef1c ti\u1ebfp tham quan, t\u00ecm hi\u1ec3u v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng FairPrice Group \u2013 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng t\u1ea1i Singapore<\/p>\n\n\n\n

H\u00e0nh tr\u00ecnh k\u1ebft n\u1ed1i \u2013 h\u1ecdc h\u1ecfi \u2013 \u0111\u1ed5i m\u1edbi mang \u0111\u1ebfn nhi\u1ec1u ki\u1ebfn th\u1ee9c, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u1ec1 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i nh\u01b0: t\u1eeb v\u1eadn h\u00e0nh si\u00eau th\u1ecb, kho trung t\u00e2m, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ebfn \u1ee9ng d\u1ee5ng AI, t\u1ef1 \u0111\u1ed9ng h\u00f3a trong b\u00e1n l\u1ebb.<\/p>\n\n\n\n

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\ud83d\uded2 Kh\u00e1m ph\u00e1 m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh t\u1ea1i FairPrice Group v\u00e0 \u0111\u1ea1i si\u00eau th\u1ecb FairPrice Xtra<\/strong><\/p>\n\n\n\n

T\u1ea1i Tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a FairPrice Group, \u0111\u1ea1i di\u1ec7n FairPrice Group \u2013 \u00d4ng Tng Ah Yiam<\/strong> \u2013 ki\u00eam T\u1ed5ng Gi\u00e1m \u0110\u1ed1c C\u00f4ng ty TNHH Saigon Co.op FairPrice v\u00e0 c\u00e1c anh ch\u1ecb qu\u1ea3n l\u00fd c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a FairPrice Group – \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh chu\u1ed7i, c\u0169ng nh\u01b0 s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong to\u00e0n h\u1ec7 th\u1ed1ng FairPrice Group.<\/p>\n\n\n\n

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B\u00ean c\u1ea1nh \u0111\u00f3, \u0110o\u00e0n c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp t\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh, ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ed5 ch\u1ee9c h\u00e0ng h\u00f3a v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i h\u1ec7 th\u1ed1ng \u0111\u1ea1i si\u00eau th\u1ecb FairPrice Xtra, qua \u0111\u00f3 c\u00f3 th\u00eam nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i t\u1ea1i Singapore.<\/p>\n\n\n\n

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\u0110\u00e2y c\u0169ng l\u00e0 d\u1ecbp \u0111\u1ec3 \u0110\u00f2an t\u00ecm hi\u1ec3u v\u00e0 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m c\u00e1ch th\u1ee9c \u0111i \u0111\u01a1n h\u00e0ng online t\u1ea1i FairPrice Xtra \u2013 t\u1eeb vi\u1ec7c ti\u1ebfp nh\u1eadn, so\u1ea1n h\u00e0ng h\u00f3a \u0111\u1ebfn ho\u00e0n thi\u1ec7n \u0111\u01a1n h\u00e0ng v\u00e0 giao h\u00e0ng \u0111\u1ebfn nh\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

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\ud83e\udd16 Kh\u00e1m ph\u00e1 kho trung t\u00e2m v\u00e0 d\u00e2y chuy\u1ec1n so\u1ea1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng<\/strong><\/p>\n\n\n\n

\u0110o\u00e0n c\u00f3 d\u1ecbp tham quan, t\u00ecm hi\u1ec3u m\u00f4 h\u00ecnh kho trung t\u00e2m FairPrice Group, \u0111\u1eb7c bi\u1ec7t l\u00e0 h\u1ec7 th\u1ed1ng d\u00e2y chuy\u1ec1n so\u1ea1n h\u00e0ng h\u00f3a t\u1ef1 \u0111\u1ed9ng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong l\u01b0u tr\u1eef, ph\u00e2n lo\u1ea1i, so\u1ea1n \u0111\u01a1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a \u0111\u1ebfn \u0111i\u1ec3m b\u00e1n, mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao trong c\u00f4ng vi\u1ec7c, t\u1ed1i \u01b0u h\u00f3a n\u0103ng su\u1ea5t lao \u0111\u1ed9ng.<\/p>\n\n\n\n

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\ud83c\udfe2 T\u00ecm hi\u1ec3u m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u1ee9ng d\u1ee5ng AI, t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u1ea1i si\u00eau th\u1ecb cao c\u1ea5p FairPrice Finest<\/strong><\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, \u0110o\u00e0n \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI t\u00edch h\u1ee3p trong xe \u0111\u1ea9y mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong su\u1ed1t qu\u00e1 tr\u00ecnh mua s\u1eafm t\u1ea1i si\u00eau th\u1ecb nh\u01b0: t\u00ecm ki\u1ebfm h\u00e0ng h\u00f3a h\u00e0ng, g\u1ee3i \u00fd mua s\u1eafm v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00fap kh\u00e1ch h\u00e0ng mua s\u1eafm d\u1ec5 d\u00e0ng; C\u00e2n \u0111o ph\u00e2n t\u00edch t\u00ecnh trang s\u1ee9c kh\u1ecfe \u0111\u1ec3 \u0111\u01b0a ra l\u1eddi khuy\u00ean, t\u00ecm ki\u1ebfm th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ed1t cho s\u1ee9c kh\u1ecfe \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i c\u1eeda h\u00e0ng; H\u1ec7 th\u1ed1ng camera t\u00edch h\u1ee3p AI th\u00f4ng b\u00e1o t\u00ecnh tr\u1ea1ng c\u1ee7a si\u00eau th\u1ecb trong su\u1ed1t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng nh\u01b0: h\u1ebft h\u00e0ng tr\u00ean qu\u1ea7y k\u1ec7, v\u1ecb tr\u00ed c\u00f3 v\u1ebft b\u1ea9n \u2026<\/p>\n\n\n\n

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\u2728 M\u1ed7i \u0111i\u1ec3m \u0111\u1ebfn, m\u1ed7i ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m \u0111\u1ec1u mang \u0111\u1ebfn nh\u1eefng b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf, c\u00e1ch l\u00e0m m\u1edbi v\u00e0 g\u00f3c nh\u00ecn gi\u00e1 tr\u1ecb, g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng t\u01b0 duy v\u1ec1 b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i v\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u, v\u1eadn d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n

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\ud83d\udc9a V\u00e0 h\u01a1n h\u1ebft, nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 m\u00f4 h\u00ecnh ti\u00ean ti\u1ebfn \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u t\u1ea1i Singapore s\u1ebd l\u00e0 ngu\u1ed3n t\u01b0 li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 Co.opXtra ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi, mang nh\u1eefng gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u00e0o th\u1ef1c t\u1ebf, h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm ng\u00e0y c\u00e0ng thu\u1eadn ti\u1ec7n, hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u00fa v\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam.<\/p>\n\n\n\n

C\u00d9NG H\u1eccC H\u1eceI \u2013 C\u00d9NG \u0110\u1ed4I M\u1edaI \u2013 PH\u00c1T TRI\u1ec2N V\u01af\u01a0N XA!<\/strong><\/p>\n\n\n\n

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\ud83c\udf0f<\/strong> CO.OPXTRA CONNECTS RETAIL EXCELLENCE: LEARNING & INNOVATING WITH FAIRPRICE GROUP IN SINGAPORE<\/strong> \ud83c\uddf8\ud83c\uddec<\/strong><\/strong><\/p>\n\n\n\n

From August 17 to August 20, 2026, a delegation from Saigon Co.op FairPrice Co., Ltd. (Co.opXtra) and Saigon Co.op \u2014 led by Ms. Bui Thi Giang Thu, Deputy General Director of Saigon Co.op FairPrice Co., Ltd., alongside company executives, Co.opXtra hypermarket leaders, and department managers \u2014 embarked on a business trip to Singapore. The team visited and experienced the operations of FairPrice Group, one of Singapore’s premier retail models.<\/p>\n\n\n\n

\ud83c\udf0f<\/strong> A Journey of Connection, Learning, and Innovation<\/strong><\/p>\n\n\n\n

This trip offered valuable insights and hands-on experience in modern retail management, spanning hypermarket operations, central distribution centers, e-commerce, and AI\/automation applications in retail.<\/p>\n\n\n\n

\ud83d\uded2<\/strong> Exploring Operations at FairPrice Group HQ & FairPrice Xtra Hypermarkets<\/strong><\/p>\n\n\n\n

At FairPrice Group Headquarters, Mr. Tng Ah Yiam \u2014 representative of FairPrice Group and General Director of Saigon Co.op FairPrice Co., Ltd. \u2014 along with key department heads, presented the group\u2019s organizational structure, chain management, and cross-departmental collaboration models.<\/p>\n\n\n\n

The delegation also observed day-to-day operations, visual merchandising, business strategies, and customer service frameworks at FairPrice Xtra hypermarkets, gaining practical perspectives on Singapore’s modern retail landscape.<\/p>\n\n\n\n

Additionally, the team experienced the end-to-end online order fulfillment process at FairPrice Xtra\u2014from order receiving and item picking to final delivery.<\/p>\n\n\n\n

\ud83e\udd16<\/strong> Touring the Automated Central Distribution Center<\/strong><\/p>\n\n\n\n

The delegation toured FairPrice Group\u2019s Central Distribution Center, highlighting automated picking systems and smart logistics technology for storage, sorting, order processing, and store distribution, demonstrating significant labor efficiency and productivity gains.<\/p>\n\n\n\n

\ud83c\udfe2<\/strong> Discovering AI & Automation at FairPrice Finest Premium Supermarkets<\/strong><\/p>\n\n\n\n

A key highlight was exploring AI integration in smart shopping carts, which assist customers with item navigation, personalized shopping suggestions, and quick decision-making. The smart scale also feature health metrics analysis to recommend tailored wellness products available in-store. Furthermore, AI-powered security and monitoring cameras track store conditions in real time, detecting out-of-stock shelves or floor spills instantly.<\/p>\n\n\n\n

\u2728 Every stop and hands-on activity offered practical lessons, innovative approaches, and valuable insights to inspire modern retail strategies tailored to Vietnam’s market realities.<\/p>\n\n\n\n

\ud83d\udc9a Above all, these advanced models and experiences serve as a valuable foundation for Co.opXtra to continuously innovate, bringing modern, convenient, and engaging shopping experiences to Vietnamese customers.<\/p>\n\n\n\n

LEARN TOGETHER \u2013 INNOVATE TOGETHER \u2013 GROW BEYOND BORDERS!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb ng\u00e0y 17\/8 \u2013 20\/8\/2026, \u0110o\u00e0n c\u00f4ng t\u00e1c C\u00f4ng ty TNHH Saigon Co.op FairPrice (Co.opXtra) v\u00e0 Saigon Co.op do b\u00e0 […]<\/p>\n","protected":false},"author":3,"featured_media":2605,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/posts\/2596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/comments?post=2596"}],"version-history":[{"count":5,"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/posts\/2596\/revisions"}],"predecessor-version":[{"id":2622,"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/posts\/2596\/revisions\/2622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/media\/2605"}],"wp:attachment":[{"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/media?parent=2596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/categories?post=2596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coopxtra.net\/rest-api\/wp\/v2\/tags?post=2596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}